Email Marketing Service
Make your game's first impression count. Achieve ultimate success with our Premium Email Marketing and Analytics package. A dedicated PR consultant, advanced analytics, multilingual emails, in-depth performance reports, and GDPR compliance make this package the perfect choice for those looking for comprehensive PR management.

Adventurer
Reach the right audience with targeted email marketing! Start your PR journey with us today!
- Access to our curated database:
Gaming Media & Steam Curators
- Email structure & copywriting for up to 5,000 recipients
- Custom Frequency based on your game current stage
- Performance indicators report at the end of each campaign

Hero
Enhance your game visibility with our expertly crafted email marketing strategies!
- Access to our curated database:
Gaming Media, Steam Curators & Journalists
- Email structure & copywriting for up to 10,000 recipients
- Custom Frequency based on your game current stage
- Performance indicators report at the end of each campaign
- Alternative Press Campaign organization

Legend
Master your game PR with our personalized email marketing and deep analytics insights!
- Access to our curated database:
Gaming Media, Steam Curators, Journalists & Influencers
- Email structure & copywriting for up to 15,000 recipients
- Custom Frequency based on your game current stage
- Performance indicators report at the end of each campaign
- Alternative Press Campaign organization
- Dedicated PR consultant for personalized strategies
- Multilingual email options for local marketing
The prices may change based on the Game Phase, workload, and other parameters such as the Automation of IndiePump. You can email us, so we schedule a Call and discuss further more about your Project.
What can you learn
Customized communication plan
- Develop a tailored communication plan with media outlets and content creators based on the development stage of the game.
- Identify the most relevant and effective communication channels for the target audience.
- Ensure consistency in branding and messaging across all communication channels.
- Create a schedule of communication activities and events to build momentum and engagement.
- Continuously evaluate and adjust the communication plan based on feedback and results.
Individual campaign execution
- Create and send all individual communication campaigns to media outlets, content creators, and the gaming community.
- Craft messages that are relevant, engaging, and informative for the target audience.
- Ensure that all campaigns are aligned with the communication plan and brand values.
- Use data analysis to improve the effectiveness of future campaigns.
- Utilize a mix of email marketing, press releases, and social media outreach to maximize impact.
Performance monitoring
- Oversee campaign performance and manage inbound messages, ensuring that all communications are handled in a timely and professional manner.
- Track the effectiveness of each campaign and adjust strategies accordingly.
- Use analytics to measure the impact of each communication channel and campaign.
- Continuously refine communication processes to optimize performance.
- Monitor the competition to stay ahead of industry trends and best practices.
Funnel creation and oversight
- Create communication funnels to build community and partnerships, developing long-term relationships with media outlets, content creators, and the gaming community.
- Use email marketing and other communication channels to nurture leads and build engagement.
- Track the progress of each funnel and adjust strategies as needed.
- Continuously evaluate the effectiveness of each funnel and make improvements.
- Use data analysis to identify new opportunities for building relationships and partnerships.
Key features

Email Marketing and Public Relations
20042023
IndiePump's Email Marketing and Public Relations service provides a tailored communication plan for game developers to build relationships with media outlets, content creators, and the gaming community. We execute individual campaigns, oversee performance, manage inbound messages, and create communication funnels for community building and partnership development. Our focus on data analysis ensures continual improvement of outreach efforts.
The Payment will be returned in 15 days if you are not receiving the Service based on the Terms & Conditions.
Frequently asked questions
How many outlets will cover our game?
Nobody honest can promise a number. We control the list and the pitch: journalists and creators who cover your genre, contacted with a pitch written for them, at the right moment. That is what raises the hit rate.
Do you send review keys for us?
Yes. We send keys to creators whose audience fits your game and track who claimed and covered it, so your next campaign starts from a list that already works.
When should we start PR?
Six months before launch is comfortable. The beats are the announcement, the demo, Next Fest, launch and post-launch updates. Starting at launch means pitching people who have never heard of the game, in the busiest week of your year.
Can you pitch in languages other than English?
Ask us on the call. Our partner network covers several European markets, and outlets outside the English-language press are far less crowded.



